Ring 2 won't hard reset

Trying to do hard reset, battery shows full, blue light comes on when insert battery, press and hold setup button for 20 sec-let up, nothing.

Hey @ddwinter. Since you have done the reset and to no avail, please give our support team a call at one of the numbers available here. We’re taking additional steps to protect our team and help reduce the spread of COVID-19. This has resulted in longer than normal wait times. If you are outside of the US, please read our response to COVID-19 here to see how to contact support.