Marketing malfeasance

Ring sent an email message this morning that includes the headline: “Try Motion Snooze. Just like your alarm clock, you can snooze motion notifications without opening the Ring App.” Yet if you click on “Learn more,” the instructions say, “To activate Motion Snooze, follow these instructions: Open your Ring app…”Someone in Marketing needs retraining because nothing erodes trust faster than misleading information. Add to that that there’s no email address for direct feedback, and Ring joins the list of online companies that wants your business but doesn’t want to make it easy for those customers to contact them (and, no, a phone call for this sort of issue won’t suffice because those front line representatives have no power to make changes).