Cost of Ring Alarm System in UK vs US

As of 28th November 2019, the 5 piece Ring Alarm System is $139 (£108) vs £259 in the UK. VAT (consumption tax) is higher in the UK vs the US but this does not make up for a 171% difference. The Ring doorbells are somewhat comparible but this is not. Come on Ring!!


I bought one today on the realisation that it wasnt going to make the Black Friday Sales.

I guess as a new product to the UK they don’t want to put it on sale too soon. I’m sure in the next few months it’ll probably see a sizeable discount - I was just too impatient.

Can a staff member explain the massive price difference ?


Someone should ask Jamie.