Ring Stick Up Cam stuck in boot/setup loop all of a sudden

Hi all, I have had my stick up cam elite for a while now and I've been nothing but super happy but yesterday all of a sudden it just went offline. Thought it was something with my WiFi but after a lot of troubleshooting it seems like something (remote firmware update?) triggered a boot loop yesterday and it just won't come out of it. I have tried different power options, both PoE and USB - no difference. I have tried to hold the orange button on the back for 20+ seconds to try and reset it - no difference I have tried with a ethernet cable connection to see if it might "wake it up", no difference. I have tried to push the orange button to trigger the setup mode but it doesn't work. The blue light just stays blue and after a while the voice is saying "Welcome to ring. Follow the instructions in the ring app to continue” and after a little while it reboots and it goes around the same way again. I can never get it to the actual setup mode, it's "dead". What more options do I have?  FW version 11.0.33 according to my dashboard. Best regards, Emil