Flashing white light then blue then no light

Ring Video Doorbell Pro... My issue seems to be a common thing on this community forum... the setup does not progress past the "what is the light on your Ring Doorbell doing." The options are "spinning white", "flashing blue" or "nothing." My doorbell is doing none of these. It spins once, and then flashes white, then the light goes out. Ring's response in these threads is to contact tech support. Tech support has nothing to offer beyond the setup instructions and a hard reset. The issue persists... for me, its after 6 attempts at resetting. If this problem is as prevalent as it seems, why is there no answer? Do I return the device and try again, or it this a design flaw that will eventually come up in any of these doorbells?