Floodlight Cam worked great. Until it didn't

Installed floodlight cam. Super easy. Connected no problem. A few weeks later live view stopped working. So I reset and try to get through setup. Stuck in a loop. Each time the setup asks me to press the button. The white light flashed then ring asks me to push the button again. I connect to the ring via wifi. Then shown 4 color options. I pick white. App asks me to climb the ladder and push the button again. Stuck there. Round and round.