Free Ring Assist + Signup

I purchased a spotlight camera from QVC that was advertised as coming with 3 years for free Ring Assist + coverage. When I recieved the camera, there was a card inside with info about Ring Assist + features which said "to learn more and register visit, [www.Ring.com/AssistPlus](http://www.Ring.com/AssistPlus)" There was no activation code or anything else. When I go to the site listed, it wants me to pay $39.95 to sign ujp. How do I activate the Ring Assist + coverage that was included with my camera purchase?