Discount for UK Military, veterans and first responders

So on the Ring site, it advertises there is a 20% discount for Military, veterans and first responders. From the link, I was able to upload my service details, have them confirmed and then recive a discount code. I tried numerous times to get the discount to work, and subsequently discovered that the discount is ONLY for the US. I find it a great shame and disrespectful that other nations that you sell your products to are not included in your discount scheme. I could fully understand if the products were not sold to us, but they are. Most recently the UK military and other nations have assisted the US in their intervention in places such as Iraq and Afghanistan and have lost people doing so in the process. It's a kind of thanks but no thanks really! Or that our assistance wasn't worthy. It would be nice if Ring offered mutual respect for it's allies.