Ring Protect Plan

Browse posts, comment, and join in the discussion about Ring Protect Basic, Plus, Pro and more.
User Solution
Ring increases Basic Subscription fee to £49.99 per device

Starting 11 March 2024, Ring have increased their subscription, the basic plan has risen from £25 to £35 and now to£49.99/year per device.
I for one am going to stop purchasing and fitting their products and cancelling all subscriptions. I think we should start boycotting Ring products.




08-02-2024 04:32:09

Responses (567)

User Solution

Hi Neighbours. Since Ring launched its Protect Basic Plan, we have regularly found ways to enhance the plan to give our neighbours more value. As we continue to invest in the services we offer, we are updating our Protect Basic Plan pricing. Thank you for your feedback on this. I’ll be marking this post as a solution so other neighbours can easily find it.


08-02-2024 04:40:08


Complete rip off. No justification given for this 43% increase. I for one will be cancelling my subscription and will find an alterative solution to Ring.


08-02-2024 04:47:40


40% plus increase in annual fee for no extra benefits. Not even an attempt to justify. Kit works well but I bought the Ring option partly because the fee was reasonable. Will I trust Ring not to increase future fees by 100%. No so won’t be recommending Ring to anybody. Discussing way to treat customers


08-02-2024 04:48:10


Mark it if you like Tom but it is not a ‘solution’. The solution is not push mandatory rip off price increases on your cutomers.


08-02-2024 04:58:21


Absolutely shocking increase again from Ring, looking forward to cancelling my contract and purchasing a new doorbell from any company that doesn’t believe in ripping off a loyal customer base. Happy to pay a fair increase, this most certainly not it!
RING, YOU SHOULD BE ASHAMED!!! Hope company value hits rock bottom as everyone leaves.


08-02-2024 05:08:11


What extra value? The service I’m receiving is exactly the same as when I was paying £2.49 a month. This is horrendous customer service, fobbing us off with this marketing bs. Tell me what extra value I can expect or I’m cancelling my subscription.


08-02-2024 05:16:31


This is a complete rip-off. I just bought one for my daughter for Christmas exactly because the annual charge seemed reasonable compared with other makes. Perhaps i shpuld tell her to just send it back for a refund? This is totally shocking. - nesrly 50% increase. Why? Because we’re hooked. Yes, I’ll not be buying or recommrnding any more RING products.


08-02-2024 04:38:27


If she has already subscribed , it will be at £35 for the year , if you can then get it sent back, then do it. I am a fitter and fit a few of these and recomended them over others as the app was better than most others with regular updates and features, so worth around £30 annually , but this is just totally taking the P***. Ive cancelled my sub. and will be looking to replace the bell at some point. and fitting a different brand from now , without subs. that take sd cards.


08-02-2024 04:45:33


Absolute rip off! Just cancelled both my doorbell subscriptions so now rather than getting £84 from me a year ring will be getting absolutely nothing!

Off to order Eufys, the ring is temperamental anyway and and half the time doesn’t even pick up there’s anyone there!


08-02-2024 06:57:57


I for one will be canceling my subscription, this is a utter rip off I might as well install a cctv camera that as two way communication and has no subscription


08-02-2024 08:36:23


I agree with the post regarding the new subscription cost for the basic Ring plan.
There is no justification for the amount of increase being proposed, companies are trying to increase their revenue on the back of existing subscriptions and therefore with little in the way of justification I too will be cancelling my subscription before the new price increase.


09-02-2024 01:03:16


I will also be cancelling, totally outrageous hike in the price


09-02-2024 01:49:06


This is the second 40% + increase from ring in 2 years for the basic product.

June 2022 they increased from £2.49pm to £3.49pm (40.16%)

March 2024 increased from £3.49pm to £4.99pm (42.97%)

That’s over a 100% increase in just under 2 years.

I have literally just cancelled my plan and will receive a part refund for this month. Its very easy to cancel your subscription through your online account.

I’m done with the product.


08-02-2024 04:45:10


Yes, exactly. When I got my camera in May 2022 I factored in the £2.50 a month, now 2 years on it will be double that.

I assume in Spring 2025 we can look forward to is going up to £7.50 a month.

Time to find a different solution!


08-02-2024 05:11:17


I am a new Ring customer and am appalled at the massive price increase. I chose a Ring product because the annual cost seemed reasonable. I’ve read the responses from Ring on the issue but feel the increase is totally unreasonable I doubt very much that I will renew the contract at the vastly inflated price. Shame on you Ring what an unscrupulous company.


08-02-2024 11:31:25


Same, just cancelled mine. Can’t even see videos for 24 hours, so now useless


09-02-2024 11:01:50


Subscription Cancelled - its rediculious. Ring need to take a serious look at themselves. Blink is owned by amazon and is £20 a month.

Whoever made this decision to increase the price has seriously underestimated its impact. They are no longer the only provider in the market and will lose a lot of business from this.


09-02-2024 01:06:45


I’m done with ring products. Got one installed for my parents but going to cancel subscription now as this is an utter rip off


09-02-2024 01:51:13


Without using just a copy and paste answer, can you tell me what justification you have in increasing the price by such an amount. It is too high a rise for what is on offer.


08-02-2024 04:45:47


@Tom_Ring Nah this is simply pure greed from the company - If you can specify the enhancements which prove the value then fair enough but there is no need for an increase of this amount when there’s been no new developments/enhancements to the applications and software.


08-02-2024 04:47:51


Even if there were any enhancements, £30 is reasonable and fair £35 is bearable at a push , but this £50 is just completely over the top


08-02-2024 05:10:08


An absolute disgrace … Ring … you’re a bunch of greedy B…….s
I have seen absolutely no change to any functions I have on my ring doorbell in all the years and price increases I have seen
I am another loyal customer that you have now lost… you should be ashamed of yourselves
I have cancelled my subscription, to end when my contract ends in July…. Your loss …. And there are going to be many more of us that do the same and will go elsewhere


12-02-2024 11:52:51

Didn't find an answer ?

Log in or create your Ring account to post a question and join in the on the conversation.

Most Helpful Members