Hi @bfutrell! The setup button on your Ring Camera must be pushed to initiate setup mode and to complete the steps for connection in the app. The button should be very precisely placed in the marked location per your Cam instructions, but try pressing around the area to see if this helps, or even applying more pressure.
If the setup button does not seem to be pressing in, or it is but no lights are activating on your Camera, please reach out to our support team for further assistance. 