Can anyone explain why Ring product price is so high in UK compare to US?

I really like ring products. But surely the price is bunkers here. On US site, the security system basic bundle sold for 199 dollars, and it is currently on sale for 139 dollars. And in the UK, we do not have sale and the original price is 249 pounds. I do get the price difference between UK and US is a common thing, but more than double? seriously.

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Not sure why, as the Ring doorbells are relatively reasonbly priced, the US Doorbell Pro is $189 vs UK £179 which equates to ~$240. This is a similar level of diparity to Apple.

I guess this is just the cost of being unloved neighbours.

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